The With.Us Blog

Google has introduced a new tool called SearchWiki that will allow you to rearrange your personal search results and add comments to each result. According to Google, it will not influence the search results. However, I think it may influence what links are clicked because of the option to see everyone’s comments on the search results you’re viewing.

How it works is you log into your Google account and enter your search words like usual. Next, you’ll have the ability to drag and drop the various listings into whatever order you’ll like. This is beneficial if you do a search quite often to find a particular group of links. Also, by each link, you’ll be able to click a button to add a comment. Where I see some influence on what gets clicked is the ability to see everyone’s comments on links for the same search results.

If you have an e-store, you could end up with lots of positive comments that help bring more customers to your store. Fabulous! However, you could also have a few disgruntled customers leave awful comments about your business. From what I’ve seen, when someone is angry (whether right or wrong), there is a good chance they will write a lot and explain in detail why they’re upset. If you’re viewing results, a long comment with lots of ALL CAPS and “!!” will probably get a lot of attention. Hopefully the Google team will just keep the first few lines of the comment and then have a “read more” link at the end.

We’ll just have to wait and see how this tool works out. See the video from Google below for more info.

-Emily Hirai